HERSCHEL SUPPLY CO.

Statistic: The majority of students use backpacks every school day to carry their materials.

Unspoken Truth: Backpacks fray and start falling apart which makes people feel like they must buy a new one every few years.

Big Idea: Herschel backpacks are surprisingly durable and will stick by you through anything -- much like your significant other.

Graphis New Talent Honorable Mention

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