HERSCHEL SUPPLY CO.
Statistic: The majority of students use backpacks every school day to carry their materials.
Unspoken Truth: Backpacks fray and start falling apart which makes people feel like they must buy a new one every few years.
Big Idea: Herschel backpacks are surprisingly durable and will stick by you through anything -- much like your significant other.
Graphis New Talent Honorable Mention
herschel radio spot
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