AMAZON KINDLE APP

Statistic: There has been a 30% decrease in daily reading by adults since 2004.

Unspoken Truth: Reading is not a mindless activity.

Big Idea: Books are transportive and can help remove you from the monotony of day-to-day life. All you need is the Amazon Kindle App, and you can go anywhere right from your phone.

Outdoor

Outdoor execution at bus stops where the panels in the bus stop booth are touch screens that display different books that can be found on the Amazon Kindle App. People can go up to the touch screen and swipe through the first few pages of each book. In order to finish the book, they must download the Kindle App which can be done by scanning the book with their phone. 

Digital

Outdoor execution at airport newsstands where the stand is a touch screen that displays different books that can be found on the Amazon Kindle App. People can go up to the touch screen and swipe through the first few pages of each book. In order to finish the book, they must download the Kindle App which can be done by scanning the book with their phone. 

Outdoor execution in doctors' offices where a touch screen displays different books that can be found on the Amazon Kindle App. People can go up to the touch screen and swipe through the first few pages of each book. In order to finish the book, they must download the Kindle App which can be done by scanning the book with their phone. 

Instagram story execution where the first story shows the first sentence of a book and the second story reveals the book. Swiping up on the stories redirects you to download the Amazon Kindle App and finish the story.

Instagram story execution where the first story shows the first sentence of a book and the second story reveals the book. Swiping up on the stories redirects you to download the Amazon Kindle App and finish the story.