HEADWAY FOUNDATION

Statistic: 80% of athletes who sustain a concussion will experience some sort of post-concussion syndrome.

Unspoken Truth: Many people and athletes are largely uneducated about concussions and would rather push through the pain than sit out.

Big Idea: The only way to protect yourself from sports-related head trauma is to play it smart and safe.

My storytime: In 2018, I was competing at a horse show, and after the first jump my horse bucked me off. I hit my head, but between the adrenaline coursing through me and my (misplaced) need to "get back in the saddle," I convinced my coach to let me get back on and compete in the next class. I ended up losing consciousness in the middle of the course and flipped off of my horse. I landed directly on my back on top of a jump. After rushing to the ER, not only did I have a concussion, but I had also severely bruised the vertebrae in my lower lumbar spine. I was extremely lucky that I didn't fracture my spine. So from personal experience, I can say that it is NEVER worth it to push through. We only get one brain and one body so we must treat them like we won't get a second chance. 
 
Visit www.headwayfoundation.com to learn about concussions and help work on preventing and curing head trauma.

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Google Chrome browser execution during Concussion Awareness Month. The search page turns blurry and words on the page get scrambled to represent concussion symptoms. Pop-up appears saying "If this is what it costs to keep playing, is it really worth it? Between 1.7 & 3 million sports and recreation related concussions occur in the U.S. each year. Symptoms include blurred vision, light and noise sensitivity, confusion, trouble reading, and much more. Visit www.headwayfoundation.com to learn how you can help prevent concussions and aid in concussion recovery."

Digital

Video game execution on sports games like FIFA, Madden, NHL, etc. Partnership with different video games to increase concussion awareness.

After a contact hit during the game, a pop-up appears alerting the player that they have received head trauma and giving them the option to keep playing or sit out.

If the player chooses to push through, the graphics on the video game and function of their controller is impaired. The screen becomes blurry and there is a lag when the player pushes buttons on the remote. 

After a few minutes, the player will receive another pop-up alerting them that, since they continued to play, they have a concussion were unable to perform during the game. Additionally, their recovery time is now greatly extended. For the next two weeks, their video game will not be optimized. This represents the repercussions of ignoring head trauma.

If the player would like their game to return to normal before the two weeks are up, they are directed to donate to the Headway Foundation.

If the player chooses to take the bench, their current game ends but they do not incur any additional consequences. The player can start a new game and keep playing as normal since they got checked by a doctor and played it smart instead of pushing through and continuing to play.

Digital

At the end of the game, a pop-up appears to educate the player on the risks of undiagnosed concussions and lead them to the Headway Foundation to learn more and help aid in concussion awareness and recovery protocols.